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Impact of e-Commerce on Consumers and Small Firms

Impact of e-Commerce on Consumers and Small Firms

Hardcover

Business General

ISBN10: 0815389639
ISBN13: 9780815389637
Publisher: Routledge
Published: Nov 29 2017
Pages: 280
Weight: 1.26
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English

This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.

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Zappala, Salvatore

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Business General