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Impact of e-Commerce on Consumers and Small Firms

Impact of e-Commerce on Consumers and Small Firms

Paperback

Business General

ISBN10: 036759384X
ISBN13: 9780367593841
Publisher: Routledge
Published: Aug 14 2020
Pages: 280
Weight: 0.83
Height: 0.60 Width: 6.00 Depth: 9.20
Language: English

This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.

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Zappala, Salvatore

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Business General