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612-822-4611
Hospitality Sales and Promotion

Hospitality Sales and Promotion

Hardcover

Business GeneralMarketing

ISBN10: 113843275X
ISBN13: 9781138432758
Publisher: Routledge
Published: Jul 28 2017
Pages: 336
Weight: 1.18
Height: 0.81 Width: 5.50 Depth: 8.50
Language: English
Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: who is your customer? market segments and groups how can you reach them effectively? the secrets of successful public relations new and traditional technologies; from direct mail to using the Internet to maximum advantage.Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

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Business General