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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Hospitality Sales and Promotion

Hospitality Sales and Promotion

Paperback

Series: Professional Hospitality Guides

Business GeneralMarketing

ISBN10: 0750649860
ISBN13: 9780750649865
Publisher: Routledge
Published: May 25 2001
Pages: 336
Weight: 0.93
Height: 0.81 Width: 5.52 Depth: 8.54
Language: English
'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

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Business General