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Handbook of PPC Advertising: A Practical Guide to Planning, Executing, and Optimising Paid Media Campaigns
Paperback
Publisher: Independently Published
Published: Dec 19 2025
Pages: 364
Weight: 1.07
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
Designed as a ready reckoner for small businesses, a reference guide for practitioners, and structured study material for institutes, this handbook covers campaign structure, keyword targeting, bidding strategies, ad copy development, conversion tracking, optimisation techniques, and performance measurement.
Whether you are launching your first PPC campaign, managing client accounts, or teaching performance marketing, this book provides clear frameworks, checklists, and decision-making models for achieving consistent ROI from paid advertising.
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