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Handbook of Content Marketing: A Strategic and Practical Guide to Creating, Distributing, and Scaling Content
Paperback
Business GeneralMarketingGeneral Computers
Publisher: Independently Published
Published: Dec 19 2025
Pages: 378
Weight: 1.11
Height: 0.78 Width: 6.00 Depth: 9.00
Language: English
Designed as a ready reckoner for small businesses, a reference guide for practitioners, and study material for institutes, the book covers content strategy, calendars, funnels, optimisation techniques, and performance measurement. It balances theory with actionable frameworks, making it suitable for both learning and real-world execution.
Whether you are building a DIY content engine, teaching content marketing, or managing professional campaigns, this handbook provides a clear, scalable approach to content-led growth.
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