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The Handbook of Personalized Persuasion: Theory and Application
Paperback
Series: Routledge International Handbooks
AccountingGeneral Political ScienceGeneral Psychology
ISBN13: 9781032431444
Publisher: Routledge
Published: Jul 20 2026
Pages: 450
Weight: 1.37
Height: 0.94 Width: 6.00 Depth: 9.00
Language: English
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.
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