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The Handbook of Customer Satisfaction and Loyalty Measurement

The Handbook of Customer Satisfaction and Loyalty Measurement

Hardcover

Business GeneralMarketingGeneral Sociology

ISBN10: 0566087448
ISBN13: 9780566087448
Publisher: Routledge
Published: Sep 28 2006
Pages: 288
Weight: 1.45
Height: 0.69 Width: 6.69 Depth: 9.61
Language: English
The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement.

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Business General