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Paperback
Series: Facts on File Science Library (Paperback)
Business GeneralManagementMarketing
ISBN13: 9780071417754
Publisher: McGraw-Hill Companies
Published: Mar 30 2004
Pages: 200
Weight: 0.71
Height: 0.59 Width: 6.04 Depth: 8.99
Language: English
Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing The Four Cornerstones of Referrals --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers:
- Work less and earn more by getting existing customers to work for them generating high-quality referrals
- Turn every business contact into a relationship and every relationship into a sales success story
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