• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Green Trust in Muslim-Majority Markets

Green Trust in Muslim-Majority Markets

Paperback

Business General

ISBN10: 6209917461
ISBN13: 9786209917462
Publisher: LAP Lambert Academic Publishing
Published: May 8 2026
Pages: 288
Weight: 0.85
Height: 0.65 Width: 6.00 Depth: 9.00
Language: English
This book challenges the dominant motivational explanation of the intention-behaviour gap in sustainable consumption within Muslim-majority markets by proposing an epistemic constraint. It argues that consumers holding genuine Islamic environmental values are unable to translate obligation into behaviour due to the absence of credible verification of green product claims. Introducing green trust as the key evaluative mechanism, the book develops a credibility-first framework linking Islamic ethical principles to market behaviour. Drawing on four empirical studies across Pakistan, Indonesia, Malaysia, and Iran, it demonstrates how trust formation precedes motivation and how institutional and economic contexts shape this process. The findings advance interdisciplinary debates on sustainable consumption, Islamic ethics, and digital markets, offering implications for certification systems, regulatory design, and strategic communication in emerging economies.

Also from

Aghazadeh, Sahar

Also in

Business General