Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consuming Green in the Digital Age

Consuming Green in the Digital Age

Aghazadeh, Sahar
Mahmoudian, Meisam
Aghazadeh, Samaneh

Paperback

Business General

ISBN10: 6630177096
ISBN13: 9786630177091
Publisher: LAP Lambert Academic Publishing
Published: Jul 31 2026
Pages: 384
Weight: 1.13
Height: 0.85 Width: 6.00 Depth: 9.00
Language: English
Most people say they care about the environment. Far fewer buy that way. The gap has been documented for decades and explained for almost none of that time.Drawing on four studies and more than two thousand consumers in Turkey, this book asks a sharper question: when do digital environments turn environmental concern into lasting behavior, and when do they fail?The answers reframe how we think about green consumption online. Posting about sustainability builds identity; scrolling past it only builds awareness, and the two lead to very different actions. AI transparency earns green trust, but privacy fear cuts that trust at its source. Economic pressure quietly weakens every digital pathway it touches.These findings come together in the Digital Green Conversion Model, a framework that treats null results as evidence and shows exactly where good intentions break down. It offers platform designers, marketers, and policymakers a way to build campaigns that change what people do, not only what they believe.A clear, evidence-based account of why awareness is not enough, and of what actually closes the gap.

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