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Wirksamer Handeln: Psychologische & Ästhetische Aspekte Zur Optimierung Von Geschäftsräumen Ohne Umbau
Paperback
ManagementGeneral PsychologyInterior Design
ISBN13: 9783662705520
Publisher: Springer
Published: Aug 5 2025
Pages: 133
Weight: 0.48
Height: 0.32 Width: 6.14 Depth: 9.21
Language: German
Die Digitalität, Krisen und ein neuer gesellschaftlicher Anspruch haben das Einkaufsverhalten von Konsument*innen stark verändert und den Einzelhandel sogar vor eine schmerzhafte Existenzfrage gestellt. Diese Unsicherheiten beeinflussen die Grundstimmung in der Gesellschaft und die daraus resultierende Investitionsfähigkeit des Handels.
Auf der anderen Seite bestätigen aber aktuell viele Studien: Kunden und Mitarbeiter würden sich in Zukunft mehr Wohlgefühl und Aufenthaltsqualität in den Geschäftsräumen wünschen, um nicht an Mitbewerber abzuwandern. Und darin liegt das eigentliche Potential: Es geht um den Erlebnisprozess. Dieser wird mittlerweile als höchste Stufe der ökonomischen Leistung bezeichnet - mit einem erheblichen Mehrwert und noch viel ungenutztem Potential.
Unser kleiner, aber feiner Ratgeber basiert auf einer über 20jährigen Erfahrung und neuesten Erkenntnissen aus Neurobiologie, Wissenschaft und Verkaufspsychologie. Der
Fokus liegt auf dem menschlichen Wohlbefinden, verknüpft mit pragmatischen Tipps und Tricks, wie Sie ihre Geschäftsräume - auch ohne gro en finanziellen Aufwand - mit einfachen gestalterischen und überraschenden verkaufspsychologischen Hacks und Erlebnissen optimieren: Zur Steigerung von Aufenthaltsqualität, Wirksamkeit, Bindung, Attraktivität, Produktivität und Umsatz.
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