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Tourismus, Hotellerie Und Gastronomie Von a Bis Z
Hardcover
Series: de Gruyter Studium
Publisher Price: $53.99
ISBN13: 9783110544077
Publisher: de Gruyter Oldenbourg
Published: Jan 18 2021
Pages: 1097
Weight: 3.70
Height: 2.50 Width: 6.60 Depth: 9.20
Language: German
Gewinner des ITB BuchAward 2022 in der Kategorie Touristisches Fachbuch.
In unterschiedlich umfangreichen Stichworten, von der Erläuterung von Fachbegriffen bis hin zu längeren Artikeln, haben mehr als sechzig Experten aus Theorie und Praxis das relevante Wissen des Tourismus, der Hotellerie und Gastronomie in über 1300 Stichwörtern erfasst.
- Zentrale betriebswirtschaftliche Einträge ergänzen die Ausführungen.
- Volkswirtschaftliche, psychologische, rechtliche, geschichtliche und soziale Aspekte des Reisens werden reflektiert und erweitern die Sichtweise.
- Zitate aus der Branche, Storytelling und Cartoons interpretieren den Kompendiumgedanken modern und frisch.
- Tabellen, Grafiken, ein- und weiterführende Literaturhinweise runden das Nachschlagewerk ab.
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