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Fundraising: Professionelle Mittelbeschaffung Für Gemeinwohlorientierte Organisationen
Hardcover
Business GeneralManagementMarketing
ISBN13: 9783658521240
Publisher: Springer Gabler
Published: Jan 7 2027
Language: German
Dieses Buch stellt Ihnen das aktuell verfügbare Wissen über professionelles Fundraising und sein systematisches Management zur Verfügung. Dabei profitieren Sie sowohl von den neuesten wissenschaftlichen Erkenntnissen zu Nonprofit-Management und Fundraising als auch von der mehr als 40-jährigen Praxiserfahrung der beiden Autoren aus über 100 Beratungsprojekten zum Auf- und Ausbau von Fundraising in kleinen und gro en gemeinwohlorientierten Organisationen.
Für die 9. Auflage konnte Sonja Harken als fachlich kompetente und in der Branche anerkannte Co-Autorin gewonnen werden. Diese Auflage wurde vollständig durchgesehen, aktualisiert und insbesondere beim Thema Online-Fundraising ergänzt.
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