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Erfolgreiche Kommunikation Im Business: Das Praxisbuch Für Professionelles Reden Und Präzises Schreiben
Paperback
ISBN13: 9783658529734
Publisher: Springer Gabler
Published: Oct 30 2026
Pages: 282
Language: German
In diesem Buch erfahren Sie, wie Sie selbstbewusst kommunizieren und Führungsaufgaben souverän bewältigen. Im ersten Teil geht es darum, gekonnt zu sagen, was Sie zu sagen haben. Sie erhalten praktische Tipps für Ihren Auftritt, für das Leiten und Bestreiten von Diskussionen und Moderationen. Im Vordergrund steht anwendungsorientiertes Know-how, das es Ihnen erleichtert, Ihre Auftritte besser und entspannter zu bewältigen. Sie erfahren:
- worauf es bei der Körpersprache wirklich ankommt;
- wie Sie Medien professionell einsetzen und
- wie Sie bei kleinen Vortragspannen gelassen bleiben.
Sie erfahren zudem, wie Sie interne Kommunikation gezielt nutzen, um Effizienz zu steigern und die Arbeitszufriedenheit zu fördern - zum Beispiel durch
- wertschätzendes Feedback,
- zielführende Diskussionen statt nervender Meetings,
- gut vorbereitete Mitarbeiter-Gespräche statt unverbindlichem Small Talk.
Im zweiten Teil geht es ums Schreiben. Gute Texte öffnen Türen und fördern Ihre Karriere. Gute Sachtexte werden ohne gro e Mühe verstanden; sie überzeugen Kunden, binden Spenderinnen, erfreuen Kollegen und beeindrucken Vorgesetzte - weil sie verständlich und klar gegliedert sind, weil sie keine unnötige Lesearbeit machen. Kurz: Gute Texte sind freundlich - lesefreundlich. Wer schreibt, bleibt in Erinnerung. Wer schreibt, macht Eindruck. Schreiben hei t sich zeigen. Nach der Lektüre des zweiten Teils wissen Sie, wie sich mit Ihren Texten von Ihrer besten Seite zeigen, einen guten Eindruck hinterlassen und in guter Erinnerung bleiben.
Das Handwerkszeug, das ich Ihnen vorstelle, erspart Ihnen viel Frust beim Schreiben. Und beim Lesen Ihrer Texte. Machen Sie sich auch selbst eine Freude - mit guten Texten.
Den Anfang macht das Wort. Die kleinste Texteinheit trägt ma geblich zum Gelingen eines Textes bei. Aus Wörtern werden Sätze. Ich zeige Ihnen, wie Sie mit wenig Aufwand klare Sätze bauen können. Die gute Nachricht vorweg: Es sind nur fünf Gesichtspunkte zu beachten. Danach finden Sie Antworten auf folgende Fragen: Wie beginnt man einen Text? Wie baut man ihn auf? Was macht eine gelungene Überschrift aus?
Mit diesen Kapiteln ist das Fundament für wichtige Textsorten gelegt: Briefe und E-Mails, Einladungen und Ankündigungen, Pressemitteilungen, Online- und Redetexte.
Und wenn Sie schreiben lassen: Nach der Lektüre dieses Buches können Sie Ihre Erwartungen kompetent kommunizieren. Sie können unmissverständlich erläutern, was es hei t, modern, adressatenorientiert, verständlich, anschaulich und freundlich zu schreiben.
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