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Bildsemiotik: Grundlagen Und Exemplarische Analysen Visueller Kommunikation
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ISBN13: 9783035612202
Publisher: Birkhauser
Published: Jul 24 2017
Pages: 144
Weight: 1.00
Height: 0.50 Width: 6.50 Depth: 9.60
Language: German
Diese Einführung vermittelt in gut verständlicher Weise die theoretischen Grundlagen der drei Bereiche Syntaktik, Semantik und Pragmatik und erläutert dann in exemplarischen, didaktisch aufgebauten Bildanalysen die unterschiedlichen Strategien visuellen Gestaltens.
Die wichtigsten Grundbegriffe und die produktivsten Analysemethoden werden nachvollziehbar und anregend dargestellt, ohne dass dabei ihre Komplexität über Gebühr reduziert würde. In ausführlichen Beispielanalysen, insbesondere aus dem Bereich der Werbung, verdeutlichen die Autoren die Anwendung von Grundlagen und Methoden der Bildsemiotik.
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