Sign-In
Cart
Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
Paperback
ISBN13: 9780999788547
Publisher: Lightning Source Inc
Published: May 25 2018
Pages: 214
Weight: 1.32
Height: 0.56 Width: 8.00 Depth: 10.00
Language: English
Successful innovations may end up reaching a mainstream audience, but they never start off that way. That's the paradox of innovation most entrepreneurs fail to embrace-the typical people in your market are not the ones you need to woo when bringing your idea to life.
Instead, find the superfans hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to play with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.
Game Thinking supercharges your progressThat's where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop impossible to put down products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.
Build successful products like a (game) masterBuilding on the principles of lean/agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product:
Accelerate innovation by testing your highest risk assumptions first
Use insights from superfans to build a product that fits how people really behave
Keep customers engaged with a coherent and compelling customer journey
Improve your product concept by rapidly testing and tuning the core experience
Plot your development path with the Game Thinking roadmap
Also in
Industrial Design
Ingenious Patents: Bubble Wrap, Barbed Wire, Bionic Eyes, and Other Pioneering Inventions
Bennett, Jay
Ikenson, Ben
Hardcover
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Torres, Teresa
Paperback
How to Draw: Drawing and Sketching Objects and Environments from Your Imagination
Bertling, Thomas
Robertson, Scott
Paperback
Escaping the Build Trap: How Effective Product Management Creates Real Value
Perri, Melissa
Paperback
Surf Shacks Vol. 3: Exploring the Spirit of Coastal Living. at Home with Creative Surfers Around the World.
Titone, Matt
Hardcover
Universal Principles of Design, Updated and Expanded Third Edition: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Bet
Butler, Jill
Lidwell, William
Holden, Kritina
Paperback
The Art of the Fold: How to Make Innovative Books and Paper Structures (Learn Paper Craft & Bookbinding from Influential Bookmaker & Artist Hedi Kyle)
Kyle, Hedi
Warchol, Ulla
Hardcover
How to Draw: Drawing and Sketching Objects and Environments from Your Imagination
Robertson, Scott
Bertling, Thomas
Hardcover
101 Things I Learnedâ(r) in Product Design School
Jang, Sung
Thaler, Martin
Frederick, Matthew
Hardcover
How to Render: The Fundamentals of Light, Shadow and Reflectivity
Robertson, Scott
Bertling, Thomas
Paperback
The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods
Lewrick, Michael
Leifer, Larry
Link, Patrick
Paperback
A Dream in Red - Ferrari by Maggi & Maggi: A Photographic Journey Through the Finest Cars Ever Made
Codling, Stuart
Hardcover
Package Design Workbook: The Art and Science of Successful Packaging
Dupuis, Steven
Silva, John
Paperback
Universal Methods of Design, Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
Hanington, Bruce
Martin, Bella
Paperback
Platform Engineering: A Guide for Technical, Product, and People Leaders
Fournier, Camille
Nowland, Ian
Paperback
How to Draw Sci-Fi Fantasy Mecha: Spaceships, Airplanes, Cars, Submarines and More! (Over 450 Illustrations)
Yoshimura, Shin
Somemori, Kenichi
Paperback
Speculative Everything, with a New Preface by the Authors: Design, Fiction, and Social Dreaming
Raby, Fiona
Dunne, Anthony
Paperback
The Designer's Color Box: A Guidebook and 75 Cards for Creative Combinations and Inspirational Ideas
Adams, Sean
Paperback
Global by Design: How to Create Innovations That Scale, Travel, and Transform
Govindarajan, Vijay
Winter, Amos
Hardcover
Eventually Everything Connects: Mid-Century Modern Design in the Us
Blauvelt, Andrew Satake
Bartal, Bridget
Hardcover
Fusion 360 for Makers: Design Your Own Digital Models for 3D Printing and CNC Fabrication
Cline, Lydia Sloan
Paperback
The Future of Storytelling: How Immersive Experiences Are Transforming Our World
Melcher, Charles
Hardcover
A Designer's Research Manual, 2nd Edition, Updated and Expanded: Succeed in Design by Knowing Your Clients and Understanding What They Really Need
Visocky O'Grady, Jenn
Visocky O'Grady, Ken
Paperback
Isometric Graph Paper Book to Draw 3D Shapes: 140 Pages Large 8.5 inch by 11 inch Size
Designs, Lark
Paperback
Make: The Complete Guide to Tinkercad: 17 Projects to Start Designing and Printing in the 3D World
Cline, Lydia Sloan
Paperback
Handcrafted Bicycles: Builders, Frame Design, and Inspiration
Jablonka, David
Elliott, Christine
Hardcover
The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Kalbach, Jim
Paperback
Getting Started with 3D Printing: A Hands-On Guide to the Hardware, Software, and Services That Make the 3D Printing Ecosystem
Kloski, Nick
Kloski, Liza Wallach
Paperback
How to Render: The Fundamentals of Light, Shadow and Reflectivity
Robertson, Scott
Bertling, Thomas
Hardcover
Not Here, Not Now: Speculative Thought, Impossibility, and the Design Imagination
Dunne, Anthony
Raby, Fiona
Hardcover
The Hardware Startup: Building Your Product, Business, and Brand
Forrest, Brady
Vinyard, Ryan
DiResta, Renee
Paperback
Farmall Century: 1923-2023: The Evolution of Red Tractors and Crawlers in the Golden Age of International Harvester
Klancher, Lee
Hardcover
The Industrial Design Reference & Specification Book: Everything Industrial Designers Need to Know Every Day
Zaksenberg, Isaac
Cuffaro, Dan
Paperback
Inviting Depth: How to Conduct Richer, More Revealing Research Interviews
Berry, Brandon
Williams, Tom
Paperback
Crazy about Rolex: All the Things We Love about Rolex. and Everything Else.
Köckritz, Michael
Hardcover
User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Fabricant, Robert
Kuang, Cliff
Paperback
Architectural Pottery: Ceramics for a Modern Landscape
Lauria, Jo
Chavkin, Daniel
Head, Jeffrey
Hardcover
Untapping Innovation: An R&d Playbook for Products and Stories That Sell
Walters, Deirdre
Kemkers, Sally
Allers, Suzanne
Hardcover
The Zombie Apocalypse Guide to 3D printing: Designing and printing practical objects
Smyth, Clifford T.
Paperback
An Industrial Design Guide Vol. 01: Understanding the science of Product Design.
Songwe, Neville, Jr.
Andrisani, Carmen
Hardcover
Swear Word coloring Book for Parents: Adult coloring books, Unleash your inner-parent!
Rudy Team
Paperback
The User Experience Team of One: A Research and Design Survival Guide
Buley, Leah
Natoli, Joe
Paperback
How to Build and Operate a Sawmill: With Three Loose Charts of Sawmill Lay-Outs
Shertzer, Leonard L.
Paperback
UX Research: Practical Techniques for Designing Better Products
Farkas, David
Nunnally, Brad
Paperback
Product Management for UX People: From Designing to Thriving in a Product World
Crumlish, Christian
Paperback
Arne Jacobsen: Furniture, Lighting, Textile Design and Architectural Renovations, 1925-1971
Lund-Larsen, Henrik
Dickson, Thomas
Hardcover
Design Thinking for Humanity: Practical Tools and Methods to Build Resilience for a Better Future
Lewrick, Michael
Paperback
An Industrial Design Guide Vol. 02: Understanding the Science of Design Research
Andrisani, Carmen
Songwe, Neville, Jr.
Hardcover
Love at First Launch: A Visionary's Guide to Bringing Extraordinary Tech to Life
Rollenhagen, Erin S.
Hardcover
What Your Machines Should Do: The Science and Strategy of Human-Centered Automation
Hutka, Stefanie
Paperback
How to Start Your Own Shoe Company: A start-up guide to designing, manufacturing, and marketing shoes
Motawi, Wade
Paperback