Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

Meier, Andreas
Donzé, Laurent

Hardcover

Series: Premier Reference Source

Business GeneralMarketing

ISBN10: 1466600950
ISBN13: 9781466600959
Publisher: Business Science Reference
Published: Jan 31 2012
Pages: 388
Weight: 2.50
Height: 0.90 Width: 8.60 Depth: 11.00
Language: English
Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

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