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From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History

From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History

Hardcover

Business GeneralMarketing

ISBN10: 1137276347
ISBN13: 9781137276346
Publisher: Springer Nature
Published: Oct 4 2013
Pages: 219
Weight: 0.95
Height: 0.90 Width: 5.60 Depth: 8.60
Language: English
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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