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Le Sens des idées - Pourquoi la créativité ?: Pourquoi la créativité ?
Paperback
ISBN13: 9782100484935
Publisher: Dunod
Published: Oct 1 2004
Pages: 220
Weight: 0.68
Height: 0.46 Width: 6.02 Depth: 9.25
Language: French
D'où viennent les idées ? Comment s'associent-elles ? À qui appartiennent-elles ? Pourquoi certaines survivent-elles aux dépens d'autres ? Pourquoi penser ? Pourquoi inventer ? Le monde n'irait-il pas mieux sans cette profusion d'idées nouvelles ? Qu'est-ce qu'une bonne idée ? La créativité et la nouveauté sont-elles des gages de qualité ? Toutes les idées sont-elles recevables ? Avec des exemples pris dans les sciences et les Arts, mais aussi et surtout au sein de l'entreprise, Luc de Brabandere appose dans cet ouvrage la touche finale au questionnement sur la créativité qu'il avait commencé avec Le Plaisir des idées, puis Le Management des idées.
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