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Le Management des idées - 2ème édition - De la créativité à l'innovation: De la créativité à l'innovation
Paperback
ISBN13: 9782100074082
Publisher: Dunod
Published: Mar 1 2004
Pages: 258
Weight: 0.79
Height: 0.54 Width: 6.02 Depth: 9.25
Language: French
Faire la différence ! Telle a toujours été la clé du succès pour une entreprise, et aujourd'hui, à l'heure de la surinformation et de la surcommunication, plus que jamais ! Seule l'émergence d'idées nouvelles traduites en produits, services ou process, peut encore garantir un avantage concurrentiel durable... à condition de bien en comprendre les mécanismes et les enjeux.
Ce livre propose au responsable d'entreprise de passer de la créativité à l'innovation: changer sa perception de la réalité susciter une culture de l'imagination parmi ses collaborateurs, retenir les meilleures suggestions et se donner les moyens de les mettre en oeuvre; pour la transformer: considérer les idées comme une ressource stratégique à part entière, apprendre à les gérer et à les exploiter à travers des mécanismes de filtre, de tri et de combinaison.
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