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Neuroémotions vertes
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ISBN10: 6209528414
ISBN13: 9786209528415
Publisher: Editions Notre Savoir
Published: Jan 30 2026
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209528415
Publisher: Editions Notre Savoir
Published: Jan 30 2026
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
Green Neuroemotions révèle que les consommateurs n'achètent plus uniquement sur la base de la raison, mais aussi sur la base de l'émotion. Ce livre démontre, sur la base de preuves scientifiques récentes, que les stimuli sensoriels durables - couleurs naturelles, arômes botaniques, textures écologiques ou récits utiles - activent des zones du cerveau liées au bien-être, à l'identité et à la confiance. La durabilité cesse d'être un discours et devient une expérience: ce que vous ressentez, vous vous en souvenez; et ce dont vous vous souvenez, vous le choisissez.Les marques de l'avenir ne persuaderont pas, elles connecteront. Elles ne vendront pas, elles inspireront. Les neurosciences, la psychologie environnementale et le marketing sensoriel se rejoignent ici pour expliquer comment les émotions vertes peuvent générer des communautés, des habitudes vertes et des loyautés profondes. Ce livre propose un nouveau paradigme: le marketing comme outil de transformation sociale, et pas seulement de consommation. Le pouvoir n'est plus dans le produit, mais dans l'expérience émotionnelle qu'il suscite.Car ce qui excite... reste.
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