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La Gestion de la Relation Clients À l'Ère de l'Intelligence Artificielle: Transformer l'expérience client grâce aux technologies intelligentes
Paperback
Publisher: Independently Published
Published: Jul 9 2026
Pages: 162
Weight: 0.50
Height: 0.35 Width: 6.00 Depth: 9.00
Language: French
L'intelligence artificielle est en train de révolutionner la manière dont les entreprises interagissent avec leurs clients. Désormais, la qualité de la relation client ne dépend plus uniquement des compétences humaines, mais également de la capacité des organisations à exploiter intelligemment les données, l'automatisation et les technologies prédictives. Dans LA GESTION DE LA RELATION CLIENTS À L'ÈRE DE L'INTELLIGENCE ARTIFICIELLE, Eddy Joël SANGALLY propose une exploration complète des mutations profondes qui transforment aujourd'hui la gestion de la relation client (GRC). À travers une approche à la fois pédagogique, stratégique et opérationnelle, l'auteur conduit le lecteur des fondements traditionnels de la relation client vers les innovations les plus avancées de l'intelligence artificielle.
Vous découvrirez notamment:
- les principes fondamentaux de la gestion de la relation client (CRM);
- les stratégies de fidélisation et de satisfaction client;
- l'impact de l'intelligence artificielle sur la personnalisation des interactions;
- les chatbots, assistants virtuels et outils conversationnels;
- l'analyse prédictive et l'anticipation des besoins des clients;
- l'automatisation des processus et l'optimisation des campagnes marketing;
- la transformation des centres d'appels grâce à l'IA;
- les enjeux de protection des données et d'éthique numérique;
- les meilleures pratiques pour les dirigeants et responsables d'entreprise;
- les leviers humains indispensables pour préserver une relation client authentique malgré l'automatisation.
Illustré par de nombreux exemples concrets et études de cas, cet ouvrage constitue une ressource précieuse pour les chefs d'entreprise, managers, responsables marketing, responsables de centres d'appels, consultants, étudiants et professionnels souhaitant maîtriser les nouveaux enjeux de la relation client.
Plus qu'un simple livre sur la technologie, cet ouvrage démontre que l'avenir de la relation client réside dans l'alliance intelligente entre innovation technologique et intelligence humaine.
Un guide incontournable pour réussir la transformation de l'expérience client à l'ère de l'intelligence artificielle.
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