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Edison in the Boardroom Revisited
Hardcover
Series: Intellectual Property-General, Law, Accounting & Finance, Ma, Book 37
Publisher Price: $52.00
ISBN13: 9781118004531
Publisher: Wiley
Published: Nov 9 2011
Pages: 272
Weight: 1.02
Height: 0.97 Width: 6.37 Depth: 9.28
Language: English
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
- Features updated interviews of companies, and a new treatment of the Profit Center Level
- Updates stories and teachings from some of the most successful companies in the world
- Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
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