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Ethical Branding and Marketing: Cases and Lessons
Hardcover
Series: Routledge Advances in Management and Business Studies
Business GeneralManagementMarketing
ISBN13: 9781138337275
Publisher: Routledge
Published: Apr 29 2019
Pages: 196
Weight: 1.00
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
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