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Ethical Branding and Marketing: Cases and Lessons
Paperback
Series: Routledge Advances in Management and Business Studies
Business GeneralManagementMarketing
ISBN13: 9780367786472
Publisher: Routledge
Published: Mar 31 2021
Pages: 196
Weight: 0.70
Height: 0.60 Width: 6.10 Depth: 9.20
Language: English
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
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