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Entrepreneurial Marketing and International New Ventures: Antecedents, Elements and Outcomes
Hardcover
Series: Routledge Studies in Entrepreneurship
Business GeneralManagementMarketing
ISBN13: 9780367456399
Publisher: Routledge
Published: Apr 15 2020
Pages: 196
Weight: 0.99
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.
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