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Entrepreneurial Marketing and International New Ventures: Antecedents, Elements and Outcomes
Paperback
Series: Routledge Studies in Entrepreneurship
Business GeneralManagementMarketing
ISBN13: 9781032336633
Publisher: Routledge
Published: Jun 13 2022
Pages: 208
Weight: 0.65
Height: 0.50 Width: 5.90 Depth: 8.90
Language: English
The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship.
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