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Endineering: Designing consumption lifecycles that end as well as they begin.
Paperback
ISBN13: 9789163947834
Publisher: Bokforlaget Stolpe Ab
Published: Nov 3 2021
Pages: 230
Weight: 0.60
Height: 0.48 Width: 5.50 Depth: 8.50
Language: English
THE DEFINITIVE 21st-CENTURY PLAYBOOK FOR DESIGNING PRODUCT & SERVICE ENDINGS.
If Ends. explained why endings matter, Endineering is the practical, step-by-step HOW-TO guide for architecting them.
In this practical handbook, Joe Macleod-featured in Wired, Fast Company, and Creative Review-provides actionable frameworks, ROI models, and design processes to build ethical, frictionless, and circular off-boarding experiences.
Inside Endineering, you will learn how to:
Protect Brand Equity: Prevent bad off-boarding experiences from eroding customer trust, driving public complaints, and destroying long-term brand value.
Master the Endineering Framework: Practical taxonomies and step-by-step methodologies to design, test, and deploy seamless consumer departures.
Calculate the Financial ROI of Ends: Build a compelling business case for off-boarding that wins executive approval, reduces toxic churn, and improves customer lifetime value (LTV).
Drive ESG & Circular Economy Goals: Connect digital data cleanup and physical product off-boarding directly to Scope 3 targets and modern sustainability metrics.
Streamline Off-Boarding Operations: Solve digital accumulation, automate compliant data deletion, and eliminate friction points at the end of the customer journey.
REAL-WORLD CASE STUDIES & INTERVIEWS:
Features breakdowns from 3 Denmark, Fairphone, Rapanui, Doconomy, Electrolux, and more.CRITICAL READING FOR:
- UX & Service Designers: Eliminate Dark Patterns and master departure UX. - SaaS & Product Founders: Reduce toxic churn and automate ethical data deletion. - Sustainability & Circularity Leads: Move beyond material recycling into behavioural circularity.Also from
MacLeod, Joe
Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn't.
MacLeod, Joe
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