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Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent
Paperback
Business GeneralManagementMarketing
ISBN13: 9781789730722
Publisher: Emerald Pub Ltd
Published: Sep 5 2022
Pages: 216
Weight: 0.75
Height: 0.71 Width: 5.91 Depth: 8.90
Language: English
For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
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Gehrels, Sjoerd
Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent
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