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Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781789730708
Publisher: Emerald Pub Ltd
Published: Jul 10 2019
Pages: 216
Weight: 0.90
Height: 0.70 Width: 6.20 Depth: 9.10
Language: English
For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
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