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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Emotional Wreck: Why Your Brain Shouldn't Run Your Portfolio

Emotional Wreck: Why Your Brain Shouldn't Run Your Portfolio

Paperback

Investing & Finance

ISBN13: 9798281631778
Publisher: Independently Published
Published: Apr 27 2025
Pages: 128
Weight: 0.34
Height: 0.27 Width: 5.50 Depth: 8.50
Language: English

This book uncovers the hidden emotional forces that sabotage investors - fear, greed, overconfidence, loss aversion, and herd instinct - and explains why our brains, designed for survival, are fundamentally unsuited for modern financial decision-making. Drawing on neuroscience, behavioral economics, and real-world examples, it shows how chemical reactions like dopamine-driven euphoria and cortisol-fueled panic create predictable patterns of self-destruction in markets. Through detailed breakdowns of common cognitive biases and emotional traps, the book reveals why rational investing is a myth for most people and why emotional mastery, not superior stock-picking skills, is the real key to building lasting wealth.

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Hicks, Tony

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Investing & Finance