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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Designing Text and Visualizations in Multimedia Learning - How to Overcome Split Attention Effects?

Designing Text and Visualizations in Multimedia Learning - How to Overcome Split Attention Effects?

Schmidt-Weigand, Florian

Paperback

General Psychology

ISBN10: 3836432889
ISBN13: 9783836432887
Publisher: Vdm Verlag
Published: Nov 2 2007
Pages: 132
Weight: 0.49
Height: 0.28 Width: 6.69 Depth: 9.61
Language: English
Present words as spoken text rather than printed text is a common recommendation for designing multimedia instructions. The book takes a closer look at this recommendation by raising two questions: (1) How do learners distribute their visual attention during multimedia learning? And (2) which design features moderate effects of text presentation on perception and comprehension? The results of five empirical studies suggest that spoken text is only preferable under particular constraints. The learners' viewing behavior - observed via eye tracking - revealed a general preference for printed text that is distracted by particular design features. Once learners are relieved from time constrained presentation or from following motion in a dynamic visualization, the need to split visual attention between printed text and visualizations loses much of its impact. Understanding the demands of a learning material on the learner's perception and accounting for individual reading behavior by implementing user interaction appears promising to advance the design of multimedia instructions in a learner-supporting fashion.

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