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Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781398608894
Publisher: Kogan Page
Published: Mar 28 2023
Pages: 496
Weight: 2.18
Height: 1.50 Width: 6.69 Depth: 9.61
Language: English
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.
Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
1 different editions
Also available
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Vorster Larsen, Lizette
Knight, Hanne
Paperback
Also from
Knight, Hanne
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Knight, Hanne
Vorster Larsen, Lizette
Hardcover
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Vorster Larsen, Lizette
Knight, Hanne
Paperback
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Knight, Hanne
Vorster Larsen, Lizette
Paperback
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