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Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Paperback
Business GeneralInvesting & FinanceGeneral Computers
ISBN13: 9781398624726
Publisher: Kogan Page
Published: Jan 27 2026
Pages: 552
Weight: 1.91
Height: 1.12 Width: 6.69 Depth: 9.61
Language: English
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
- Guidance on incorporating accountability, inclusivity and meaningful sustainability messaging
- New and extended material on advergaming, deinfluencing and accessibility in website design
- Interviews with industry professionals and real-world examples from PureSEO and the Met Office
- Boxes of key-terms, how-to guides, check lists and critical thought pieces It is supported by online resources of lecture slides, self-test questions, group activities, worksheets, additional interactive examples and further resource links.
1 different editions
Also available
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Knight, Hanne
Vorster Larsen, Lizette
Hardcover
Also from
Knight, Hanne
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Knight, Hanne
Vorster Larsen, Lizette
Hardcover
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Knight, Hanne
Vorster Larsen, Lizette
Hardcover
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Vorster Larsen, Lizette
Knight, Hanne
Paperback
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