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Digital Behavior

Digital Behavior

Hardcover

General ComputersGeneral Psychology

ISBN10: 1009568337
ISBN13: 9781009568333
Publisher: Cambridge University Press
Published: Feb 6 2025
Pages: 250
Weight: 1.11
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.

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Leon Dominguez, Umberto

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General Psychology