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Contemporary Product Development: A Focus on Innovation
Hardcover
ISBN13: 9781516576043
Publisher: Univ Readers
Published: Nov 15 2019
Pages: 442
Weight: 2.46
Height: 1.00 Width: 8.00 Depth: 10.00
Language: English
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.
The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit
1 different editions
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Contemporary Product Development: A Focus on Innovation
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