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Consumer Psychology in Behavioral Perspective

Consumer Psychology in Behavioral Perspective

Paperback

General Psychology

ISBN10: 1587982404
ISBN13: 9781587982408
Publisher: Beard Group Inc
Published: Dec 1 2004
Pages: 244
Weight: 0.74
Height: 0.63 Width: 5.52 Depth: 8.52
Language: English
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.

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General Psychology