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Consumer Psychology: A Life Span Developmental Approach

Consumer Psychology: A Life Span Developmental Approach

Paperback

Investing & FinanceGeneral Psychology

ISBN10: 303008129X
ISBN13: 9783030081294
Publisher: Palgrave MacMillan
Published: Jan 26 2019
Pages: 354
Weight: 0.97
Height: 0.76 Width: 5.83 Depth: 8.27
Language: English
Chapter 1: Definitions and visions of consumption.- Chapter 2: Concepts and themes.- Chapter 3: How consumers' minds work: An introduction to the basics.- Chapter 4: How we process information: A look at embodied cognition and priming.- Chapter 5: One mind or two? An introduction to dual process theories.- Chapter 6: Development through the lifespan: Is it a viable approach?.- Chapter 7: Erikson's stages of life: Can we bridge the gap?.- Chapter 8: Childhood and younger children: The gaze from developmental psychology.- Chapter 9: The older child: Becoming a serious consumer.- Chapter 10: Children, ownership and possessions: The origins.- Chapter 11: Ownership and possessions: The adult perspective and into the future.- Chapter 12: And now the end is near... .

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General Psychology