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Consumer Behaviour and Analytics
Paperback
Series: Mastering Business Analytics
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032388342
Publisher: Routledge
Published: Nov 8 2023
Pages: 214
Weight: 0.72
Height: 0.48 Width: 6.14 Depth: 9.21
Language: English
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
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