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Consumer Decision-Making, Analytics and AI
Hardcover
Series: Routledge Studies in Marketing
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032830445
Publisher: Routledge
Published: Jun 27 2025
Pages: 142
Weight: 0.89
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
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