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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cognitive Science of Primed Decision Making

Cognitive Science of Primed Decision Making

Sohrabi, Ahmad
West, Robert

Paperback

General Psychology

ISBN10: 3639197410
ISBN13: 9783639197419
Publisher: Blues Kids Of Amer
Published: Jan 4 2010
Pages: 300
Weight: 0.97
Height: 0.67 Width: 6.00 Depth: 9.00
Language: English
The difference between conscious and unconscious processes is a hard issue. Usually in the literature it is argued that without a mask, participants are conscious of the stimulus, but with a mask they are not. However, how we know that participants are not still conscious of the stimulus after it is masked? In fact, all we know with real reliability is that they can no longer report on what the stimulus was. Here we argue that without a mask, subjects can report what the stimulus was. With a mask, they cannot. This captures the crucial difference and it does so in a way that is unproblematic in itself and neutral with respect to the bigger underlying issues. The book includes a series of experiments and simulations on this subject. The model is new and uses neuromodulation and dynamic computation. It matches the findings in the book and previous experimental studies, with new and/or better results compared to previous models in this area (which are fairly rare).

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