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Changing the Deal: How Smart Companies Monetize Without Losing Customers
Paperback
Business GeneralManagementMarketing
Publisher: Alvin Press
Published: Oct 28 2026
Pages: 252
Weight: 0.68
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
Consumers feel a continuous squeeze from the brands that once won their loyalty. Points get devalued. Data gets sold. New offerings come with a catch. The deal customers thought they knew keeps changing-often against them.
Changing the Deal gives business leaders and marketers a rigorous framework for deepening customer relationships instead of eroding them. When companies shift from acquiring customers to monetizing them, they need a new playbook. Done right, it builds trust and mutual value.
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