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Celebrity, Convergence and Transformation
Paperback
Series: Key Issues in Marketing Management
ISBN13: 9780367230869
Publisher: Routledge
Published: Feb 7 2019
Pages: 266
Weight: 1.01
Height: 0.58 Width: 6.85 Depth: 9.69
Language: English
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
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