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Celebrity, Convergence and Transformation
Hardcover
Series: Key Issues in Marketing Management
ISBN13: 9781138732537
Publisher: Routledge
Published: Jul 27 2017
Pages: 276
Weight: 1.54
Height: 0.69 Width: 7.00 Depth: 10.00
Language: English
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.
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