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Corporate Communications: Convention, Complexity, and Critique

Corporate Communications: Convention, Complexity, and Critique

Paperback

Business GeneralMarketing

ISBN10: 1412931037
ISBN13: 9781412931038
Publisher: Sage Publications Ltd
Published: Mar 1 2008
Pages: 264
Weight: 0.98
Height: 0.59 Width: 6.77 Depth: 9.52
Language: English
The field of corporate communications describes the practices organizations use to communicate as coherent corporate bodies. Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes.

The authors pose important questions such as:
  • Where does the central idea of corporate communications come from?
  • What are the underlying assumptions of most corporate communications practices?
  • What are the organizational and ethical challenges of attempting truly ′corporate′ communication?
Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

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Christensen, Lars Thøger

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Business General