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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Conversations in Communication, Volume 2: Customer Relationship Management (CRM) as a Function of Public Relations

Conversations in Communication, Volume 2: Customer Relationship Management (CRM) as a Function of Public Relations

Paperback

Series: Conversations in Communication, Book 2

Business General

ISBN10: 0996003347
ISBN13: 9780996003346
Publisher: Lightning Source Inc
Published: Apr 29 2015
Pages: 108
Weight: 0.40
Height: 0.28 Width: 5.50 Depth: 8.50
Language: English
The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.

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Business General