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Consumer Psychology: Concepts, Theories, and Applications

Consumer Psychology: Concepts, Theories, and Applications

Paperback

Series: Springerbriefs in Psychology

General Psychology

PREORDER - Expected ship date January 29, 2027

ISBN10: 3032335574
ISBN13: 9783032335579
Publisher: Springer
Published: Jan 29 2027
Pages: 130
Language: English
This book explores the different aspects of consumer behavior from a psychological perspective and provides an overview of the complex, multifaceted phenomenon. Books on consumer psychology are often either large manuals that can be challenging to read or very applied books that lack theoretical depth. Hence, this book aims to serve as a first-step guide for those interested in the psychology of consumer behavior.

Also in

General Psychology