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Consumer Brand Relationships in Tourism: An International Perspective

Consumer Brand Relationships in Tourism: An International Perspective

Hardcover

Series: Tourism, Hospitality & Event Management

Business GeneralManagement

ISBN10: 3031595343
ISBN13: 9783031595349
Publisher: Springer
Published: Nov 12 2024
Pages: 626
Weight: 2.49
Height: 1.44 Width: 6.14 Depth: 9.21
Language: English
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates, questions and controversies within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism, hospitality, leisure, festivals and events.

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Business General