Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Behaviour in Contemporary Tourism Research: A Research Companion

Consumer Behaviour in Contemporary Tourism Research: A Research Companion

Rather, Raouf Ahmad
Khan, Huda

Hardcover

Series: Routledge Research Companions in Business and Economics

Business GeneralInvesting & FinanceMarketing

PREORDER - Expected ship date December 23, 2026

ISBN10: 1032755466
ISBN13: 9781032755465
Publisher: Routledge
Published: Dec 23 2026
Pages: 482
Language: English

This book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices to support strategic decision-making and development of consumer-centric tourism.

Integrating foundational theories of consumer behaviour alongside the psychological, cultural, and social influences that shape tourist decision-making and experiences, the book addresses the impact of digital technologies, social media, artificial intelligence, and data-driven marketing on tourism consumption patterns. The chapters include empirical-studies and international case-studies that illustrate evolving market trends and consumer expectations across different tourism contexts. Bringing together perspectives from tourism, marketing, psychology, business-management, and geography, each chapter provides both conceptual understanding and practical insights into tourism consumers and their behaviour.

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